Use a Blog to Drive Traffic to Your Product

A blog is a great and an easy way to get traffic to your product. Here's why.

Your Sales Page

A single sales page does not get much love from the search engines. Sure, it will be keyword rich and dense but Google never sends a ton of traffic to a single page. What you really need to give the search engines is lots of nice and useful content and they will reward you with visitors who may want to buy from you.

Google Loves Blogs

Ever since blogs took off a few years back, Google has fallen in love with them. They are really nothing more than regular websites but just structured in a slightly different way.

But Google and other search engines seem to love this structure. A blog is seen as an authority and as a provider of fresh content. So the search engines will reward you with a lot of traffic if you write at least once per week.

Free Blogs

The easiest way to get started is to use a free blog service like those at Blogger.com or Wordpress.com. These sites are well respected by Google and by web surfers.

Self Hosted Blogs

Even better is to get a blog on your own domain. For example, if your product site is called bestwidgets.com then you can install a blog at bestwidgets.com/blog.

There is a lot of blog software out there but the most popular by far is Wordpress. If you are using a good webhost then they should have a feature known as "Fantastico" that allows you to install a Wordpress blog with just a few mouse clicks.

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