There are quite a few people who actually do earn money from blogging. Some blogs are so popular they sell ad space independently for some handsome daily fees. The majority of people making money on the blogs however are hauling in dough with syndicated ad programs. The topic of each day's blog posting means your ads need to match what you're ranting or babbling about.
To make money from blogs you need to understand permission marketing. People who are interested in reading about the latest new tricks an iPhone does won't be attracted to tennis shoe ads. If you're righting about sports and covering tennis matches or baseball games, then tennis shoe ads will fit your audience to a tee. If your blog topic is politics, you want your ads geared to politics and news. Ads that are way off in left field are an intrusion and will be widely ignored. They can even loose you your readers.
The best way to make money blogging is to find a really unique idea. If you're blogging about gardening, you'll have to do better than showing off your tomatoes and cucumbers in season. There are millions of other garden blogs and every one of them is photographing tomatoes and posting about them at once. The audience can only suffer through so many tomatoes and pasta recipes! Be unique, get inspired and make a difference.
You can get inspiration on how to earn money from blogging in a lot of places. Write about current events, being a housekeeper, home repairs, review the latest tools and toys ... the list of topics is endless. Be humorous, be serious or whatever tone fits your personality but never spin out a bunch of bunk. You need to develop trust between you and your readers. Do something bizarre like IzCanHasCheezburger.com that started as a silly joke and wound up raking in so much money monthly the guy quit his job and has never looked back.
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